Industry Insights
Dispensary Menu Sync: Dutchie, Jane, Leafly on Autopilot
Overselling sold-out products costs retailers about 4.1% of revenue (IHL Group). One POS source of truth keeps Dutchie, Jane, and Leafly honest.
- 9 min read
- Jun 1, 2026
Field notes
Field notes.
Notes 113 to 128 of 166, newest first, published between Feb 3, 2026 and Jun 1, 2026.
Current notes
Notes from June 2026 back to February 2026.
Industry Insights
Compliant Abandoned-Cart Recovery for Dispensaries
Yes, dispensaries can legally recover abandoned carts. Opted-in account holders only, CAN-SPAM basics, and separate written consent before any text.
- 9 min read
- Jun 1, 2026
How-To Guides
The 5 Marketing Automation Failure Patterns
Gartner predicts 60% of AI projects fail on data. Five named failure patterns explain how chains break, each with a detection signal and fix.
- 12 min read
- Jun 1, 2026 · Updated Aug 24, 2026
How-To Guides
The 10 AI System Maturity Dimensions
Only 29% of data leaders can measure business-outcome value (IBM, n=1,700). Ten dimensions locate the gap before more AI gets funded.
- 12 min read
- May 31, 2026 · Updated Aug 23, 2026
Industry Insights
AI Customer Service for Cannabis Dispensaries (Compliant Setup)
One wrong text can cost $500 under the TCPA, per violation. The compliant setup: age-gate first, route dosing to a human, read prices from the POS.
- 11 min read
- May 30, 2026
How-To Guides
First-Touch vs. Last-Touch Attribution: Why Both Fail
About 10 buyers, 2 form fills, and one channel gets 100% of the credit. Why first- and last-touch both fail, and what replaces them.
- 12 min read
- May 30, 2026 · Updated Aug 22, 2026
How-To Guides
Pipeline-Influenced Revenue: How to Define It for B2B and SMB
Only 18.2% of B2B teams run integrated attribution (RevSure 2025). Define pipeline-influenced revenue in three parts that survive a CFO.
- 12 min read
- May 29, 2026
How-To Guides
Measure Revenue Movement
Hours saved is not a result. Measure one revenue path against an honest baseline, then make a keep, repair, expand, or stop call.
- 4 min read
- May 28, 2026
How-To Guides
The Trust Gap: Attribute Pipeline to Every Asset
64% of B2B marketing leaders do not trust their measurement (Forrester). Per-post attribution finds which asset produced pipeline.
- 17 min read
- May 28, 2026
How-To Guides
Map One Marketing Workflow
Forrester found 46% of ops teams run mostly manual processes. Map one buyer path in 60 minutes and find the handoff worth fixing first.
- 12 min read
- May 28, 2026 · Updated Aug 20, 2026
How-To Guides
Workflow Orchestration: Own One Buyer Path
Orchestration is not tool count. One buyer path, real trigger, structured output, owner, stop rule; measured at the handoff buyers feel.
- 3 min read
- May 27, 2026
Industry Insights
AI Marketing for Cannabis: The Compliance Playbook
Cannabis AI starts with the compliance contract, not the campaign. Approved sources, visible consent, stop rules, human review throughout.
- 3 min read
- Feb 12, 2026
AI Guides
Email Automation That Improves One Business Result
Generic drip campaigns measure sends. Build email automation against one business result: calls, response time, proposals, retention.
- 4 min read
- Feb 8, 2026 · Updated Jun 27, 2026
AI Guides
AI Chatbots That Route Buyers and Capture Evidence
A chatbot that only answers questions is a FAQ with latency. Route qualified buyers, capture blockers, leave the CRM real evidence.
- 4 min read
- Feb 7, 2026
How-To Guides
AI Lead Scoring for CRM-Safe Routing
Lead scoring fails when it overwrites fields your team trusts. Score as a routing layer: fit, confidence, owner, next action, in controlled fields.
- 5 min read
- Feb 4, 2026 · Updated Jun 26, 2026
How-To Guides
How to Choose an AI Marketing Consultant for One Workflow Gap
A consultant who pitches tools before seeing your buyer path is guessing. Five tests that separate diagnosis from a demo reel.
- 5 min read
- Feb 3, 2026
Keep reading
Page 9 continues with notes 129 to 144.
It opens with “Build vs Buy AI: Decide From The Workflow”, published Jan 31, 2026.
Go to page 9