How-To Guides
Claude for Lead Generation: Automatic Prospect Scoring
Respond within an hour and a lead is 7x more likely to qualify (HBR). Teach Claude your profile once; let it score who gets that hour.
- 3 min read
- Jun 15, 2026
Field notes
Field notes.
Notes 97 to 112 of 166, newest first, published between Jun 2, 2026 and Jun 15, 2026.
Current notes
Notes from June 2026.
How-To Guides
How to Run a Free AI System Scan With Claude in 60 Seconds
The average site converts 2-3% of visitors (First Page Sage). One pasted prompt returns a graded snapshot of your costliest gaps.
- 6 min read
- Jun 15, 2026
How-To Guides
The 30-Day AI ROI Build Playbook
74% of AI gains flow to 20% of organizations (PwC, n=1,217). The 30-day build makes three artifacts your CFO can read.
- 13 min read
- Jun 14, 2026
AI Guides
AI Lead Enrichment: Orchestrate or Automate?
Poor data quality costs $12.9M a year on average (Gartner). One-ruleset enrichment is how you buy it; routing and fallbacks are the fix.
- 12 min read
- Jun 13, 2026
How-To Guides
How to Score Your Marketing Team on AI Maturity in 12 Minutes
15 weighted questions, 10 dimensions, 12 minutes. Score 0-100, find your tier, and name the buyer-path gap worth inspecting first.
- 11 min read
- Jun 12, 2026
How-To Guides
UTM Form Submit Capture: The Wiring Guide
75% of B2B teams carry 10%+ inaccurate lead data (Integrate). Hidden-field UTM capture keeps source context on every submit.
- 11 min read
- Jun 11, 2026
How-To Guides
AI Productivity vs ROI: Why Hours Saved Is Not a Business Metric
66% report AI productivity gains; 1 in 5 see actual ROI (IBM, n=3,500). Hours saved becomes ROI only when the freed time is redirected.
- 12 min read
- Jun 10, 2026 · Updated Aug 21, 2026
How-To Guides
How to Prompt Claude Fable 5: A Plain-English Guide
Fable 5 follows brief, plain instructions better than any prior Claude. The 7-step recipe from Anthropic's own prompting guide, the same one our agents run on.
- 14 min read
- Jun 10, 2026 · Updated Sep 2, 2026
AI Guides
Choosing Your First AI Workflow: A Scored Decision Tree
AI leaders run 3.5 use cases; laggards run 6.1 and earn less (BCG). A scored decision tree picks the workflow to orchestrate first.
- 12 min read
- Jun 9, 2026
How-To Guides
The AI Budget Cut Warning Signal
AI spend that looks like a tool list gets cut first. A one-page measurement brief ties each tool to a buyer path a CFO can inspect.
- 5 min read
- Jun 8, 2026
How-To Guides
UTM Campaign Naming Convention and Schema Design
27 touchpoints across 11 channels per B2B purchase (Forrester). A four-field utm_campaign schema keeps all of it filterable.
- 11 min read
- Jun 7, 2026
How-To Guides
CAC Payback For AI Marketing: Measure One Path
Blended CAC hides the AI effect. Split one AI-assisted path from the old path and inspect cost, margin, owner, and the decision.
- 4 min read
- Jun 6, 2026
AI Guides
Why AI Tool Integration in Marketing Fails (and the Fix)
AI tools fail quietly outside the workflow. The four-layer audit finds the broken handoff and names the pipe to build first.
- 2 min read
- Jun 5, 2026
How-To Guides
AI System Maturity: From Tools To Owned Workflows
Maturity is not tool count. The jump from Level 1 to Level 4 is one buyer path with a trigger, owner, stop rule, and proof review.
- 3 min read
- Jun 4, 2026
How-To Guides
How withUtm() Closes the Marketing Attribution Gap
Only 41% of marketing leaders rate their measurement mature (McKinsey). withUtm() moves CTA tagging from authors to the system in 30 minutes.
- 12 min read
- Jun 3, 2026
How-To Guides
AI Sales Cycle Compression: How to Measure It
57% of B2B sales pros say cycles are getting longer (Salesforce, n=4,050). Measure compression on a matched cohort, not an aggregate average.
- 12 min read
- Jun 2, 2026
Keep reading
Page 8 continues with notes 113 to 128.
It opens with “Dispensary Menu Sync: Dutchie, Jane, Leafly on Autopilot”, published Jun 1, 2026.
Go to page 8