Field Notes
Build vs Buy AI: Decide From The Workflow
Build vs buy is unanswerable in the abstract. Name the workflow, systems, owner, and stop rule first, and the answer usually names itself.
- 4 min read
- Jan 31, 2026
Field notes
Field notes.
Notes 129 to 144 of 166, newest first, published between Jan 10, 2026 and Jan 31, 2026.
Current notes
Notes from January 2026.
AI & Automation
AI Return Statistics 2026: Measure the One Number That Matters
Most AI return stats never touch your buyer path. Pick one number, write the baseline, and make the next tool prove it moved in a weekly brief.
- 9 min read
- Jan 29, 2026 · Updated Sep 2, 2026
How-To Guides
Marketing Automation 101: Start With One Gap
Most teams start automation with a software menu and stall. Start with one measurable gap instead: response time, qualified calls, or retention.
- 4 min read
- Jan 28, 2026 · Updated Jun 27, 2026
AI & Automation
AI Marketing Execution Roadmap: One Buyer Path at a Time
Roadmaps die from breadth. One buyer path, one owner, one workflow contract, and a proof review before anything expands.
- 3 min read
- Jan 24, 2026
AI & Automation
GEO vs SEO: How to Build Pages AI Can Trust
SEO, AEO, and GEO are one system, not three playbooks. Pages that answer clearly and prove claims win all three surfaces at once.
- 8 min read
- Jan 23, 2026 · Updated Jun 26, 2026
Industry Insights
Cannabis Marketing Compliance: Keep the System Inspectable
AI touching cannabis marketing without a compliance contract is a liability engine. Consent, age gates, claim review, and human approval before anything ships.
- 2 min read
- Jan 22, 2026 · Updated Sep 2, 2026
How-To Guides
Build an Email Follow-Up System That Moves Revenue
Most follow-up sequences send on a timer, not on buyer movement. Build one around a single measurable gap and let the CRM decide the next send.
- 5 min read
- Jan 21, 2026
Industry Insights
Cannabis Schedule III Planning: Build Systems That Still Work
Schedule III headlines change nothing if your channels are rented. Owned search, consented follow-up, and inventory-aware paths work under any rule.
- 2 min read
- Jan 20, 2026
AI & Automation
ChatGPT Ads: What Businesses Should Prepare
ChatGPT ads are real now: Ads Manager beta, CPC bidding, managed buys. What changed, what it costs, and what to prepare before testing.
- 6 min read
- Jan 19, 2026 · Updated Jun 26, 2026
Field Notes
The Real Cost of Waiting on AI: A CFO's Perspective
The cost of waiting is not an industry benchmark. It is a visible revenue path breaking weekly with nobody assigned to own the fix.
- 3 min read
- Jan 17, 2026
How-To Guides
Google AI Overviews and SEO: What Still Works
AI Overviews did not replace SEO fundamentals; they raised the bar on them. Crawlable, source-backed, direct answers still win the citation.
- 8 min read
- Jan 16, 2026 · Updated Jun 26, 2026
AI Guides
AI Customer Path Mapping: Fix the Next Handoff
You do not need the whole path mapped. Fix the next handoff: signal, source, owner, AI task, stop condition, measurement.
- 4 min read
- Jan 15, 2026 · Updated Jun 26, 2026
How-To Guides
ChatGPT Prompts for Marketing Workflows
A prompt without a source rule and a stop condition produces confident junk. The six-part prompt shape that survives team review.
- 4 min read
- Jan 13, 2026 · Updated Jun 26, 2026
AI & Automation
AI Customer Experience: Build the Support System
Support AI fails at the escalation seam. Approved knowledge, triage rules, and a clean human handoff beat a smarter bot.
- 3 min read
- Jan 12, 2026 · Updated Jun 26, 2026
How-To Guides
AI Marketing Implementation for One AI System
Implementation plans sprawl. Ship one owned system change with source access, stop rules, QA, and a proof review, then earn the next one.
- 8 min read
- Jan 11, 2026
Marketing & Growth
AI Marketing Budget for One Revenue Fix
Budget the fix, not the category. One Workflow Gap, one owner, a proof gate, and a stop rule tell you what the AI line item should be.
- 8 min read
- Jan 10, 2026
Keep reading
Page 10 continues with notes 145 to 160.
It opens with “AI Workflow Automation for One Small Business Handoff”, published Jan 9, 2026.
Go to page 10