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Buyer Roles

Route by role.

AI infrastructure inquiries sound similar until the team knows who is asking. An owner, EPC, developer, team, financier, partner, or researcher each needs a different next step.

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Direct answer

Buyer role changes the next step.

The intake should separate owner, EPC, developer, team, financier, partner, procurement, and research contacts so each opportunity gets the right qualification path.

Owner or team

Confirm project stage, site status, capacity, timeline, constraints, budget confidence, and internal decision path.

  • Project stage
  • Site status
  • Decision path

EPC or developer

Clarify partner role, plan responsibility, bid status, missing specs, procurement path, and deadline.

  • Partner role
  • Bid status
  • Deadline

Finance or research

Identify whether the contact can move the project or only needs market education, proof, and later nurture.

  • Authority
  • Proof needed
  • Nurture path

Routing guide

Do not let every role become the same sales call.

The CRM should make buyer role clear enough that sales, estimating, specialists, and leadership know what should happen next.

Qualify now

High-authority contacts with project stage, urgency, budget confidence, and a decision path should move to owner review.

  • Authority
  • Urgency
  • Decision path

Clarify first

Partner and EPC inquiries often need plan, missing specs, owner context, and deadline before specialists join.

  • Scope
  • Missing specs
  • Owner context

Educate or nurture

Research-only contacts need useful proof, not expert capacity or rushed proposal work.

  • Proof asset
  • Nurture
  • No specialist yet

Related paths

Use buyer role as the first routing signal.

Buyer role affects readiness score, CRM fields, and whether the inquiry deserves specialist time.

Power and BESS fields

Use this when buyer role needs to connect to capacity, site, and proposal status.

  • CRM fields
  • Capacity
  • Owner
Open

Inquiry routing

Use this when buyer role should decide the first owner and next action.

  • Routing rule
  • Owner
  • Next action
Open

Project readiness intake

Use this when the role is clear but the project context is still incomplete.

  • Project context
  • Readiness
  • Handoff
Open

Next step

Start with the audit.

If there is a measurable revenue problem worth fixing, the Revenue Audit shows whether a Revenue System Sprint is the right next move.

Apply for a Revenue Audit