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Field notes

Field notes.

Notes 161 to 166 of 166, newest first, published between Dec 11, 2025 and Jan 4, 2026.

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AI & Automation

Rise of Agentic AI 2026: What to Build

An agent with unlimited tools and no review rule is a liability. Build first: one bounded job, approved sources, logging, human review.

  • 4 min read
  • Jan 4, 2026 · Updated Jun 26, 2026
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Field Notes

Why AI Pilots Fail Before They Reach Revenue

Most AI pilots do not die on model quality. They die missing an owner, a metric, and a weekly revenue decision. The three fixes, in order.

  • 4 min read
  • Jan 3, 2026
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How-To Guides

AI Readiness Audit: Check the Workflow Before the Tool

Readiness is not a maturity score. Audit one workflow for usable data, tools, an owner, and a review rule; decide build, clean up, or wait.

  • 4 min read
  • Jan 2, 2026 · Updated Jun 26, 2026
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How-To Guides

AI Marketing in 2026: Build One AI Growth System

Skip the platform tour. One repeated workflow with a signal, owner, review rule, and stop condition beats another tool subscription.

  • 4 min read
  • Dec 19, 2025 · Updated Jun 26, 2026
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How-To Guides

How to Implement AI Lead Scoring Without Breaking Your CRM

AI scoring usually breaks CRM trust before it improves routing. The safe order: owner actions first, reasons written back, humans on edge cases.

  • 4 min read
  • Dec 14, 2025
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AI & Automation

AI Marketing Tools That Earn Their Place

Tool lists rank features. Rank workflow fit instead: job, destination, owner, stop rule, and whether output reaches a measurable buyer path.

  • 4 min read
  • Dec 11, 2025
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