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Jan 19, 2026

ChatGPT Ads: The Complete Guide to OpenAI Advertising in 2026

On January 16, 2026, OpenAI announced ads are coming to ChatGPT—the largest untapped advertising audience in history with 800 million weekly users. Here's everything marketers need to know about ChatGPT advertising: who sees ads, how they work, and how to prepare for the land grab moment.